In a surprising development, The CW network has announced that it will no longer support NASCAR Xfinity Series driver Sheldon Creed at this weekend’s race in Atlanta, nor will it back Ty Gibbs for the NASCAR Cup Series event at Watkins Glen on September 15th. The decision to pull their support from these prominent drivers has raised questions across the motorsport community, particularly regarding the future of these partnerships and The CW’s broader involvement in NASCAR.
The CW had initially partnered with NASCAR to boost its presence in the sport, sponsoring a variety of drivers and teams as part of an ambitious marketing effort. The network, primarily known for its entertainment programming, saw NASCAR as a unique platform to reach a wider, more diverse audience. Sponsoring young, rising stars like Creed and Gibbs was seen as a strategic move to align the network with the next generation of racing talent.
Sheldon Creed, currently competing in the NASCAR Xfinity Series, had benefited from The CW’s backing throughout much of the 2023 season. The network’s sponsorship provided additional exposure for both Creed and the team, enhancing their visibility across various media platforms. Creed’s performances have been solid, showing flashes of brilliance as he continues to establish himself as a formidable competitor in the series. However, despite these efforts, The CW has decided to step back from sponsoring him at this weekend’s race at Atlanta Motor Speedway.
Similarly, Ty Gibbs, one of the most talked-about young talents in NASCAR today, will no longer have The CW’s support during the Watkins Glen Cup event on September 15th. Gibbs, who won the NASCAR Xfinity Series championship in 2022 and transitioned to the Cup Series, has shown tremendous potential and attracted significant attention. The CW’s withdrawal from sponsoring Gibbs, especially in such a high-profile event, adds a layer of intrigue to the network’s future relationship with NASCAR.
While no official reason has been provided for the decision, speculation is rife that it may be part of a broader re-evaluation of The CW’s marketing strategy or financial commitments. The network might be reconsidering its focus on motorsports sponsorship, though some insiders believe this could be a temporary move.
As the season continues, both Creed and Gibbs will look to push forward without The CW’s backing, relying on their skills and other sponsors to keep their momentum going. The absence of The CW branding on their cars will be noticeable, but both drivers remain determined to compete at the highest level.
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