In an era where many NASCAR teams follow well-established procedures and playbooks, Spire Motorsports is embracing a different approach — one that is as unconventional as it is effective. As the team continues to expand its footprint in the NASCAR Cup Series, co-owner Jeff Dickerson emphasizes that their growth isn’t guided by a rigid manual or tradition. “We don’t have like a 150-page handbook saying, ‘This is how we do things.’ We’re still writing it,” Dickerson shared, illustrating the team’s adaptive mindset.
Founded in 2018, Spire Motorsports entered the NASCAR scene in a bold and somewhat unexpected fashion. What started as a small organization with a focus on long-term growth has quickly turned into a serious competitor, known for its strategic alliances, selective race schedules, and distinctive approach to team-building. Spire’s journey has not followed the typical NASCAR path, and that’s by design.
While larger, more established teams operate with decades of experience and detailed operational handbooks, Spire Motorsports opts for a more fluid, flexible approach. This strategy allows them to remain agile, making quick decisions and adapting to new opportunities in real time. They are writing their own rules as they go along, and this creative, risk-taking spirit is paying off.
In recent years, Spire Motorsports has continued to grow both in terms of on-track performance and business strategy. Notable partnerships and their purchase of additional charters have strengthened their position in the sport, and the team’s drivers have consistently shown the potential to compete at a high level. Spire’s success is built on a foundation of collaboration, innovation, and an ability to think outside the box — qualities that resonate with fans and partners alike.
Yet, despite their rapid rise, the team remains grounded. “We’re still figuring things out,” Dickerson admits. “But that’s part of what makes us different. We’re not here to copy anyone; we’re here to do it our way.”
As Spire Motorsports continues its climb up the NASCAR ranks, their unique philosophy will likely be a key factor in their success. In an industry where tradition often rules, Spire’s willingness to embrace uncertainty and forge its own path is setting them apart. Their journey is far from finished — after all, they’re still writing the handbook.